urbanXtracts is a licensed cannabis grower and extractor located in New York state. UberGreen assisted urbanXtracts obtain their Adult-Use Cultivator and Adult-Use Processor licenses from the New York Office of Cannabis Management. UberGreen has subsequently engaged in fostering partnerships on behalf of urbanXtracts which have led to operational expansion, business and product development, and commercialization.
UberGreen played a key role in the design, build, and commissioning of urbanXtracts' new 26,000 sq. ft. state-of-the-art greenhouse and processing facility. Additionally, UberGreen fostered relationships with construction and technology organizations and oversaw development and carrying out of the project. UberGreen has been central to urbanXtracts' Adult-Use market presence; UberGreen led strategy development and negotiations resulting in urbanXtracts' contract manufacturing and distribution of key brands of vapes, beverages, and edibles.
UberGreen has been engaged by Zentrela to provide strategic advisory services. Zentrela integrates the cannabis and technology industries by providing cannabis producers with objective consumer experience data to better inform product development. UberGreen's expansive tech and cannabis industry experience was sought to inform and facilitate engagements and relationships between Zentrela and stakeholders in the cannabis industry, including R&D and product development professionals, category management and marketing teams, and provincial boards and retailers invested in consumer experiences.
UberGreen's CEO and President Jay McMillan occupies the position of Chief Commercial Officer at Allied Corp, who is a research and development company focused on cannabis formulations for health and wellness. In this capacity, UberGreen informs Allied on the consumer experience and packaged goods needs of the Cannabis market. Allied leverages UberGreen's extensive cannabis industry experience, particularly with R&D, product innovation, and category management to inform market expansion and entry strategy for Allied brands into new international markets.
UberGreen has been engaged by many other organizations to develop and implement market entry strategies. UberGreen has developed US entry strategies for multiple companies looking to create an impact in the new and developing US cannabis markets. UberGreen provides an analysis and objective evaluation of federal versus state entry, issues recommendations on timelines and locations for market entry, and identifies priority markets along with current market evaluations.
The development of market entry strategies includes an analysis of relevant industry legislation and regulations, as well as market research to ensure entry into the most relevant location.
Whether looking to enter a new market or in the process of product development, UberGreen can assist in undergoing market research to determine the most appropriate opportunity to act upon. UberGreen provides objective market research based on published reports, consumer experience data, marketplace presence, and current product offerings to help organizations make the most informed decisions.
UberGreen has been engaged to conduct and provide market research on cannabis product such as vaporizers, pre-rolls, and concentrates. Product research includes undergoing an analysis of what products are currently available in which markets, cost analysis, and overall product performance. UberGreen also has ample experience in providing organizations with financial breakdowns of markets; this includes information about current market size, attainable marketshare, and market trajectory.
UberGreen maintains a strong and long-standing relationship with both the SQDC and the OCS, resulting in easy facilitation of bringing products to market; government and regulatory relations are central to the approval and success of new product submissions. UberGreen has utilized it's ample product development and industry experience to assist many organizations in bringing their product to market by walking them through the steps of product listings with provincial retailers, and helping to design products that are appealing to both consumers and regulatory bodies. UberGreen understands what is required to position brands and products properly for each market.
UberGreen has secured listing products on behalf of clients at the SQDC; this involves creating and fulfilling new product submissions requiring items such as NNCP's, product listing forms, COA's, and product information sheets. Successful product submissions with the SQDC requires licences producers to implement an entry strategy into the Quebec market that engages a story which resonates with the province and language, the regulatory body, and consumers' culture. UberGreen assists clients not only in successfully completing new product submissions, but also in ensuring that those submissions will be successful and resonate well with consumers, retailers, and regulators.
In securing listings with the OCS on behalf of clients, UberGreen has successfully implemented strategies involving the innovation of product offerings, branding, and positioning to ensure products are attractive to both consumers and retailers. UberGreen provides an analysis of product packaging, pricing, quantities, and sale location optimal for each product to achieve as much success as possible. UberGreen's unique commercialization strategies ensure success in oversaturated markets like Ontario.
At UberGreen, we understand the importance of having the right people to get the job done. UberGreen has formed partnerships to ensure we can provide our clients with the most seamless service on projects. We have the connections to bring in external resources where it would be beneficial to our clients.
Vertteck is a group of engineering and cultivation specialists who operate within the cannabis and horticultural industries. UberGreen has collaborated with Verttek in implementation and buildout partnerships for greenhouse and processing facility construction projects. Combining together Vertteck's capabilities in agriculture and agronomy and UberGreen's innovation, market and commercialization expertise, we offer an all inclusive cannabis facilities buildout experience for our clients.
Morris and Associates Consulting Inc. provides expertise in product development and regulatory oversight services. Morris & Associates' Consulting years of experience in the federal government and the regulatory industry combined with UberGreen's innovation and product development capacities have helped clients successfully launch products across multiple markets compliantly. UberGreen and Morris & Associates Consulting have advocated on behalf of clients to provincial and federal regulatory bodies including Health Canada and its ministers.
Business of Cannabis's Jay Rosenthal hosted Jay McMillan to discuss Zentrala's use of neuroscience & AI to help measure cannabis consumer experiences.
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